The Eastbourne Gazette on 19th September 1916 ran this story as this promotion gave away free gifts.
A Gift for Nothing
Readers of “The Visitor” who wish to obtain a gift for nothing should carry a copy of that paper in their hand. Every Saturday morning a representative of “The Visitor” is on look-out for readers of that paper; and those who are found with a copy in their hands will be presented with a ticket entitling them to a gift which may be selected at the shop of Mr. Dover Williams, Terminus Road, or Messers. Metcalfe’s, Grove Road.
“The Visitor” is to be obtained at all local newsagents on Saturday’s price one penny.
The Visitors’ Special Paper
A special paper for visitors at Eastbourne has been provided in “THE VISITOR” which contains a view of all the weeks entertainments and other events, all excursions by steamer, motor-boat, motor-coach and char-a-bang; a description of country walks, railway time-tables (with fares), motor bus; many pictures, programmes of dances and much more interesting matter.