 
Entrance  to the Von Maur department store at Omaha’s Westroads Mall. Gunman  Robert Hawkins opened fire on the store’s third floor yesterday, killing  eight people before taking his own life. Terror groups remain  interested in shopping malls as potential targets, but recent surveys  show retailers have done little to improve security (AP photo via Brietbart.com) 
While  yesterday’s tragic mall massacre in Omaha will almost certainly  rekindle the public debate over mental health care and gun control, it  seems to be clouding an equally important issue–public safety at  shopping outlets, and their potential vulnerability to terrorist  attacks. 
Indeed, you could almost hear the  feds’ collective sigh of relief when the Nebraska shooter–19-year-old  Robert Hawkins–was identified as another lonely, troubled youth with a  history of depression, personal problems and petty criminal behavior. According to WOWT-TV,  Hawkins had been kicked out of his family’s home in recent months, lost  his at a fast food restaurant job and broke up with his girlfriend. The  latter events may have been the final straws that drove him to the  shooting spree, which left nine people (including Hawkins) dead. In a  suicide note, Hawkins boasted that he was “going out in style,” and “now  I’ll be famous.” 
If the Virginia Tech tragedy  is any indication, discussion of the Omaha incident will focus on what  could have been done to identify Hawkins’ problems, and provide the  mental health care that he needed. Never mind that “profiling” potential  gunmen is a crapshoot, at best. Or that there’s no guarantee that a  patient will follow a prescribed course of counseling, medication or  other treatment. 
The same holds true for the  gun control argument. Westroads Mall in Omaha (where the shooting  occurred) bans firearms on the premises, and there are signs to remind  shoppers of the prohibition. The signs (obviously) did nothing to deter  Hawkins, but they did prevent law-abiding citizens from carrying weapons  that might have halted the shooter’s rampage.
Meanwhile,  it’s a relatively safe bet that the massacres in Omaha, Salt Lake City  (where a Muslim emigre killed six people at a mall earlier this year)  and at Virginia Tech have attracted the attention of terrorist  organizations. They understand that a well-planned attack against a mall  or “big box” retailer would kill scores of Americans, and deliver a  devastating blow to our economy, and our national psyche. 
And not surprisingly, there have been past rumblings about that type of strike. In early November,  Brian Ross of ABC News reported that the FBI was warning retailers and  local law enforcement about an alleged Al Qaida plot to attack shopping  malls in Los Angeles and Chicago during the holiday season. That report  was later discounted, since the FBI’s source apparently had only  indirect access to the information. Still, jihadist chat rooms have  regularly posted comments from individuals who have suggested–or  boasted–about potential attacks against soft targets like shopping  malls. 
“Soft” might be an understatement.  While most towns dotted with malls, shopping centers and big box stores,  evidence suggests that few retailers or property owners are investing  in security measures that might deter a terrorist attack. As Joseph  Straw of Security Management magazine reported earlier this year:
A  recent RAND Corporation report concludes that if malls implement six to  ten security measures rated as highly effective, they could cut their  vulnerability to attack substantially. But even that focused approach  could cost a mall from $500,000 to $2 million. 
[and]
Researchers  drew up their list of 17 possible terrorist scenarios by looking at the  types of shopping center attacks that were carried out around the world  between 1998 and 2005. By far the greatest historical risk to shopping  centers is bombs placed by outsiders, followed by pedestrian suicide  bombs, then vehicle bombs, set off either in parking garages or outside  buildings. Ninety percent of all recorded attacks employed explosives,  and 71 percent did not require the attacker to commit suicide.
Mr.  Straw found equally discouraging trends in a similar study conducted by  the National Institute of Justice, based on surveys of state homeland  security directors and mall security managers. Researchers also visited  eight U.S. sites and two Israeli malls. Among their findings:
“..most malls had created emergency management plans, they often lacked input from police and first responders.
In  many states, homeland security offices had not placed a priority on  working with large malls to improve security. The only sites to increase  security spending beyond the rate of inflation had received money  through the federal Buffer Zone Protection Program (BZPP).
Of  the eight U.S. malls visited, only five had conducted risk assessments,  all instigated by BZPP or the state homeland security advisor. 
[snip]
Of  U.S. malls visited, most had policies to monitor and restrict store  deliveries, and all had some form of antiterrorism training for security  personnel, but the programs varied widely, and about two-thirds of  security directors said they believed their training was inadequate.
Nearly  three-quarters of the security directors reported that they had  developed written protocols for security staff to follow in the event of  a disaster. Site visits, however, revealed that none of the U.S. malls  had a plan for coordinating with first responders, and only two had  conducted drills. In addition, there was a lack of coordination between  mall security and counterparts at anchor stores.
Many  malls appeared to have good relationships with local law enforcement,  and just over a third of them said those relationships had improved  since 9-ll. But, again, there was little cooperation in rehearsing a  response to emergencies.
By all accounts, the security staff at Westroads Mall and the Omaha Police Department responded swiftly and professionally to the shooting rampage; their actions may have prevented the additional loss of life. But, it’s also important to remember that the Omaha rampage was the work of a lone gunman who managed to kill eight shoppers (and himself) in just over six minutes. We can only imagine what might have happened if that mall had been attacked by a team of trained terrorists, with far more firepower and additional measures (i.e. explosives) for targeting first responders.
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ADDENDUM:  As we’ve noted before, retailers and mall owners will continue to drag  their feet on security until that first terrorist attack. From their  perspective, an “overtly” visible security presence might raise fears  and scare away shoppers. Instead of spending $500K-$2 million on  security (as recommended by the Rand Study), invest it in facility  improvements, or an advertising blitz. That’s why shopping security is  still an individual responsibility, to a large degree. You can’t force  the big box retailer or mall manager to upgrade security, but you can  report suspicious activity to local police, and report obvious glitches  to managers and supervisors above the local level. 
We  don’t want to keep anyone from their holiday shopping, but the bottom  line in this matter is rather simple–and sobering: a major terrorist  attack against a large retail store or shopping mall in the U.S. isn’t a  matter of “if,” but “when.” 
 
                        