The Austrians are obviously conscious of this image problem and some producers have marketed it with names like GV to make it sound more sexy or prefixed with the description ‘groovy’. But these days you’ll find it on any half-way smart winelist.
The reason it’s so much in demand is that it’s absolutely brilliant with food, especially seafood, light vegetable dishes and tricky-to-match south-east Asian cuisines (it’s absolutely perfect with Vietnamese food, for example.) And, as I discovered last night when I opened a bin end of 2007 Huber Alte Setzen Grüner Veltliner from Oddbins, even with a classic Moroccan seven vegetable couscous. If you haven’t tasted it before imagine Pinot Grigio with more character and a refreshing white pepper/grapefruity twist to it.
I’d call or nip into your local Oddbins asap and see if they’ve got any. It was selling at £12.99 but is currently down to £9.09 – a bargain for a wine of this quality.