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The MINI brand is reintroduced to the U.S. in 2002. The Classic MINI was sold in the U.S. from 1960-1967. The Classic Mini was withdrawn from sale in 1967 with the introduction of new emissions regulations. Approximately 10,000 Classic Minis were sold in this period and 12,000 Minis are on U.S. roads today. Mini Owners’ Clubs exist throughout North America.





U.S. On-Sale from Spring 2002

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The MINI Cooper made its U.S. debut at the North American International Auto Show in January 2001. The exhilarating 115 horsepower MINI Cooper will go on sale in spring 2002 and the even more powerful 163 horsepower MINI Cooper Swill follow shortly after. Prices will begin below $18,000. Some 20,000 units per year are scheduled to reach U.S. shores and the cars will be sold through approximately 70 dealers.




MINI Creates a New U.S. Segment

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There is no other car like the MINI Cooper in the U.S. marketplace: MINI Cooper’s size, quality, engineering, and distinctive design gives the car a unique position. MINI is creating a completely new market in the U.S., the small, premium car sector.

The new MINI Cooper is the first all-new product from the MINI brand since its inception in 1959. The 11′ 10″ Cooper features the latest in BMW Group engineering and safety technology such as six airbags, all‑round disc brakes as standard, and features such as Dynamic Stability Control and Electronic Brake Distribution are available as options.

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