Vital Choice is a trusted source for fast home delivery of the world’s finest wild seafood and organic fare, harvested from healthy, well-managed wild fisheries and farms.
We back that claim with our 100% Guarantee … if you’re not delighted, we’ll gladly replace or refund your purchase!
Leading health and wellness experts endorse Vital Choice as a leading source of pure, healthful, sustainable foods … and pioneering omega-3 supplements.
Before founding Vital Choice, Washington State native Randy Hartnell spent more than 20 years fishing wild, pristine Alaskan waters for salmon, herring, and other regional species.
Today, we capture the fresh-caught quality of succulent, sustainably harvested Alaskan salmon and northwest Pacific seafood by cleaning and flash-freezing it within hours of harvest.
The fisheries that supply much of our seafood are certified sustainable either by MSC (look for their blue logo) or the State of Alaska. The remainder are deemed sustainable by the Monterey Bay Aquarium’s SeafoodWatch program.
And to further support lives of health and sustainability, Vital Choice offers selected certified-organic and kosher-certified foods, picked for their superior nutritional and culinary qualities.
We’re honored that our policies and practices have earned Vital Choice status as “B Corp” — a for-profit company certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency … Vital Choice Holiday Sale! Save Vital Choice Holiday Sale! Save Over 50% Off Wild Alaskan Cod + Free Shipping! Shop Now! Vital Choice Holiday Sale! Save Over 50% Off Wild Alaskan Cod + Free Shipping! Shop Now!