{"id":90060,"date":"2018-02-15T09:34:00","date_gmt":"2018-02-15T09:34:00","guid":{"rendered":""},"modified":"2023-01-06T20:38:39","modified_gmt":"2023-01-06T20:38:39","slug":"piata-intreprinderii","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2018\/02\/15\/piata-intreprinderii\/","title":{"rendered":"Pia\u0163a \u00eentreprinderii"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h3 class=\"post-title entry-title\" itemprop=\"headline\" style=\"background-color: white; color: #333333; font-family: Oswald, sans-serif; font-size: 20px; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: 1.1; margin: 0px 0px 10px; padding: 0px; position: relative;\"><\/h3>\n<div class=\"post-body entry-content\" id=\"post-body-8700405953946947979\" style=\"background-color: white; color: #555555; font-family: Roboto, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 1.7; margin: 0px; overflow: hidden; padding: 0px; width: 615px;\">Pia\u0163a reprezint\u0103 terenul de confruntare a ofertei cu cererea. Pia\u0163a este spa\u0163iul economico-geografic de confruntare a cererii cu oferta. Pia\u0163a firmei poate fi efectiv\u0103 (real\u0103) sau poten\u0163ial\u0103 (viitoare). O pia\u0163\u0103 poten\u0163ial\u0103 exprim\u0103 dimensiunile posibile ale pie\u0163ei.<br \/>Pia\u0163a \u00eentreprinderii reprezint\u0103 gradul efectiv sau poten\u0163ialul de p\u0103trundere \u00een consum a produselor\/serviciilor unei firme.<br \/>Pia\u0163a produdului reprezint\u0103 gradul de solicitare a unui produs pe pia\u0163\u0103. Pot exista 3 situa\u0163ii:<br \/>-pia\u0163a \u00eentreprinderii identic\u0103 cu pia\u0163a produsului \u2013 c\u00e2nd o firm\u0103 realizeaz\u0103 un singur produs \u015fi este unica ofertant\u0103 pe acea pia\u0163\u0103;<br \/>-pia\u0163a produsului &gt; pia\u0163a \u00eentreprinderii \u2013 c\u00e2nd exist\u0103 mai mul\u0163i ofertan\u0163i pe o pia\u0163\u0103;<br \/>-pia\u0163a \u00eentreprinderii &gt; pia\u0163a produsului \u2013 pozi\u0163ia de monopol;<br \/>Pia\u0163a \u00eentreprinderii poate fi analizat\u0103 prin prisma a 3 dimensiuni:<br \/>1.structur\u0103<br \/>-cel mai important criteriu de diferen\u0163iere \u00een cadrul structurii pie\u0163ei; pot fi :<br \/>pia\u0163a bunurilor materiale (pia\u0163a bunurilor de capital \u015fi pia\u0163a bunurilor de consum final) \u015fi pia\u0163a serviciilor.<br \/>-delimitarea structurii poate ajunge p\u00e2n\u0103 la pia\u0163a produsului<br \/>-pia\u0163a produsului nu este omogen\u0103, cuprinz\u00e2nd numeroase segmente.<br \/>2.aria(localizarea)<br \/>-pia\u0163a se poate structura, \u00een func\u0163ie de locul desf\u0103\u015fur\u0103rii \u00een intern\u0103 \u015fi extern\u0103;<br \/>-suma pie\u0163elor externe formeaz\u0103 pia\u0163a interna\u0163ional\u0103.;<br \/>-dup\u0103 modul de locuit : urban\u0103 \u015fi rural\u0103.<br \/>William Reilly a f\u0103cut numeroase studii asupra migra\u0163iei cererii de la sat la ora\u015f \u015fi astfel el a formulat o teorie privind aceast\u0103 atrac\u0163ie(miraj);<br \/>Converse a luat urm\u0103torul exemplu cu 2 ora\u015fe:<br \/>\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026<br \/>Huff a spus c\u0103 atrac\u0163ia ora\u015fului depinde de aparatul comercial \u015fi de accesibilitatea la ora\u015f \u2013 model probabilist.<br \/>3.capacitatea<br \/>Capacitatea poate fi exprimat\u0103 cu ajutorul mai multor indicatori : volumul ofertei,volumul cererii,cota de pia\u0163\u0103,num\u0103rul consumatorilor, volumul v\u00e2nz\u0103rilor (cel mai utilizat),etc.<br \/>Cota de pia\u0163\u0103 reprezint\u0103 c\u00e2t la sut\u0103 \u00eei revine unei firme din pia\u0163\u0103; poate fi o cot\u0103 de pia\u0163\u0103 absolut\u0103 sau relativ\u0103.<br \/>Pia\u0163a \u00eentreprinderii este dinamic\u0103, fiind influen\u0163at\u0103 de numero\u015fi factori, precum : categoria de nevoi,gradul de accesibilitate(nivelul pre\u0163ului), v\u00e2rsta produsului, calitatea, raportul dintre resurse \u015fi nevoi,politica economic\u0103 a statului.<br \/>\u00centre pia\u0163a unui produs \u015fi pia\u0163a altor produse pot exista:<br \/>a.raport de asociere-pia\u0163a unui produs duce la extinderea pie\u0163ei altor produse;<br \/>b.raport de concuren\u0163\u0103-cre\u015fterea unei pie\u0163e duce la sc\u0103derea altei pie\u0163e;<br \/>c.raport de indiferen\u0163\u0103<br \/>Exist\u0103 2 c\u0103i concrete de extindere a pie\u0163ei:<br \/>-calea extensiv\u0103-se spore\u015fte num\u0103rul clien\u0163ilor;<br \/>-calea intensiv\u0103-se spore\u015fte frecven\u0163a de cump\u0103rare;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pia\u0163a reprezint\u0103 terenul de confruntare a ofertei cu cererea. Pia\u0163a este spa\u0163iul economico-geografic de confruntare a cererii cu oferta. Pia\u0163a firmei poate fi efectiv\u0103 (real\u0103) sau poten\u0163ial\u0103 (viitoare). O pia\u0163\u0103 poten\u0163ial\u0103 exprim\u0103 dimensiunile posibile ale pie\u0163ei.Pia\u0163a \u00eentreprinderii reprezint\u0103 gradul efectiv sau poten\u0163ialul de p\u0103trundere \u00een consum a produselor\/serviciilor unei firme.Pia\u0163a produdului reprezint\u0103 gradul de solicitare [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/90060"}],"collection":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/comments?post=90060"}],"version-history":[{"count":0,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/90060\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/media?parent=90060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/categories?post=90060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/tags?post=90060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}