{"id":90058,"date":"2018-02-15T09:35:00","date_gmt":"2018-02-15T09:35:00","guid":{"rendered":""},"modified":"2023-01-06T20:38:39","modified_gmt":"2023-01-06T20:38:39","slug":"marketingul-in-domenii-non-economice","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2018\/02\/15\/marketingul-in-domenii-non-economice\/","title":{"rendered":"Marketingul \u00een domenii non-economice"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h3 class=\"post-title entry-title\" itemprop=\"headline\" style=\"background-color: white; color: #333333; font-family: Oswald, sans-serif; font-size: 20px; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: 1.1; margin: 0px 0px 10px; padding: 0px; position: relative;\"><\/h3>\n<div class=\"post-body entry-content\" id=\"post-body-6681901813300144911\" style=\"background-color: white; color: #555555; font-family: Roboto, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 1.7; margin: 0px; overflow: hidden; padding: 0px; width: 615px;\">Marketingul a p\u0103truns \u015fi \u00een sfera social\u0103;astfel s-a conturat \u201emarketingul social\u201d, enun\u0163at prima oar\u0103 de Kotler \u015fi Zaltman \u00een 1971 \u00een \u201eJournal of Marketing\u201d. Ca urmare au avut loc 2 evenimente \u015ftiin\u0163ifice:<br \/>-1972 \u201eCongres na\u0163ional de marketing social\u201d-Universitatea Illinois<br \/>-1975 \u201eCongres interna\u0163ional de marketing social\u201d-Bruxelles<br \/>Organiza\u0163iile non-profit \u00eentreprind activitatea de marketing direc\u0163ionat\u0103 c\u0103tre 4 arii:<br \/>1.marketing comercial (nu se refer\u0103 la marketingul practicat de comercian\u0163i)<br \/>2.marketing social<br \/>3.marketing c\u0103tre donatori-menit s\u0103 atrag\u0103 resurse, altfel dec\u00e2t prin v\u00e2nzarea de bunuri \u015fi servicii<br \/>4.marketing c\u0103tre de\u0163in\u0103torii de fonduri-se se adreseaz\u0103 organelor na\u0163ionale locale (ex.: organiza\u0163ii ecologice care cer ajutorul statului).<br \/>Dac\u0103 ob\u0163inerea profitului nu mai e dorit\u0103, de ce marketingul exist\u0103 \u00een sfera socialului -marketingul e \u201echeia reu\u015fitei\u201d diferitelor organiza\u0163ii \u00een lupta \u00een care se angajeaz\u0103.<br \/>Exist\u0103 de asemenea : marketing politic cu marketing electoral, marketingul s\u0103n\u0103t\u0103\u0163ii publice, marketingul cultural, marketingul sportiv, marketingul educa\u0163ional, marketingul securit\u0103\u0163ii rutiere, marketingul ecleziastic (r\u0103sp\u00e2ndirea unei religii, atragerea de adep\u0163i \u015fi p\u0103strarea acestora), marketingul verde (ecologic).<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketingul a p\u0103truns \u015fi \u00een sfera social\u0103;astfel s-a conturat \u201emarketingul social\u201d, enun\u0163at prima oar\u0103 de Kotler \u015fi Zaltman \u00een 1971 \u00een \u201eJournal of Marketing\u201d. Ca urmare au avut loc 2 evenimente \u015ftiin\u0163ifice:-1972 \u201eCongres na\u0163ional de marketing social\u201d-Universitatea Illinois-1975 \u201eCongres interna\u0163ional de marketing social\u201d-BruxellesOrganiza\u0163iile non-profit \u00eentreprind activitatea de marketing direc\u0163ionat\u0103 c\u0103tre 4 arii:1.marketing comercial (nu se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/90058"}],"collection":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/comments?post=90058"}],"version-history":[{"count":0,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/90058\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/media?parent=90058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/categories?post=90058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/tags?post=90058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}