{"id":90054,"date":"2018-02-15T09:38:00","date_gmt":"2018-02-15T09:38:00","guid":{"rendered":""},"modified":"2023-01-06T20:38:35","modified_gmt":"2023-01-06T20:38:35","slug":"dezvoltarea-marketingului-domeniile-de","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2018\/02\/15\/dezvoltarea-marketingului-domeniile-de\/","title":{"rendered":"Dezvoltarea marketingului, domeniile de aplicare \u015fi specializarea sa"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h3 class=\"post-title entry-title\" itemprop=\"headline\" style=\"background-color: white; color: #333333; font-family: Oswald, sans-serif; font-size: 20px; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: 1.1; margin: 0px 0px 10px; padding: 0px; position: relative;\"><\/h3>\n<div class=\"post-body entry-content\" id=\"post-body-387456347851495259\" style=\"background-color: white; color: #555555; font-family: Roboto, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 1.7; margin: 0px; overflow: hidden; padding: 0px; width: 615px;\">Etapele dezvolt\u0103rii marketingului<\/p>\n<p>Dezvoltarea marketingului s-a rezolvat ca urmare a :<br \/>-exemplului pozitiv dat de firmele americane<br \/>-profesorul de marketing<br \/>-institu\u0163ii \u015fi organiza\u0163ii de marketing<br \/>De la apari\u0163ie \u015fi p\u00e2n\u0103 \u00een prezent, marketingul a \u00eenregistrat o cre\u015ftere continu\u0103, etapizat\u0103:<br \/>1.<br \/>a.etapa vechiului marketing(apari\u0163ie-WW2)<br \/>b.etapa marketingului modern<br \/>Vechiul marketing era mai limitat \u00een con\u0163inut \u015fi avea o sfer\u0103 mai restr\u00e2ns\u0103 de aplicare.<br \/>2.<br \/>a.dezvoltare extensiv\u0103<br \/>b.dezvoltare intensiv\u0103<br \/>La \u00eenceput a avut loc o dezvoltare extensiv\u0103, mai precis marketingul a p\u0103truns \u00een tot mai multe firme. Cea de-a doua etap\u0103 este una de consolidare, de folosire a unor metode complexe. Stanton spunea:\u201emarketingul \u00een SUA a traversat perioada copil\u0103riei \u00een primele 2 decenii ale sec.XX, ajung\u00e2nd la maturitate dup\u0103 WW2\u201d<br \/>3.etapizarea f\u0103cut\u0103 de Bartels<br \/>a.1900-1910 \u2013 descoperirea marketingului;<br \/>b.1910-1920 \u2013 conceptualizarea marketingului;<br \/>c.1920-1930 \u2013 integrarea marketingului \u00een firm\u0103;<br \/>d.1930-1940 \u2013 dezvoltarea marketingului;<br \/>e.1950-1960 \u2013 reevaluarea marketingului;<br \/>f.1960-1970 \u2013 reconceptualizarea marketingului;<br \/>4.Robert King<br \/>a.1900-1930 \u2013 orientarea spre produc\u0163ie;<br \/>-o etap\u0103 de orientare spre modalit\u0103\u0163ile de distribu\u0163ie<br \/>b.1930-1950 \u2013 orientarea spre v\u00e2nz\u0103ri<br \/>c.1950-prezent \u2013 orientarea c\u0103tre conceptul de marketing<br \/>Ultima orientare, un produs al sec.XX, este marketingul rela\u0163ional, socotit a fi o nou\u0103 paradigm\u0103 a g\u00e2ndirii economice. La dezvoltarea acestei g\u00e2ndiri au contribuit \u015fcoala nordic\u0103 european\u0103-Gronroos.<br \/>S-a ajuns s\u0103 se sublinieze c\u0103 marketingul rela\u0163ional ar fi tipic modelului germano-alpin. Marketingul rela\u0163ional prezint\u0103 diferen\u0163ieri fa\u0163\u0103 de marketingul tranzac\u0163ional. Cel care a \u00eencercat s\u0103 sintetizeze aceste diferen\u0163e este Cristofer.<br \/>Marketing tranzac\u0163ional<br \/>-accentul se pune pe o singur\u0103 tranzac\u0163ie<br \/>-se face pe baza caracteristicilor produsului<br \/>-orizontul este pe termen scurt<br \/>-se pune accent redus pe serviciile pentru clien\u0163i<br \/>-contactul cu clien\u0163ii:moderat<br \/>-calitatea-preocuparea de baz\u0103 a produc\u0163iei Marketing rela\u0163ional<br \/>-se pune accentul pe gradul de p\u0103strare al clientului<br \/>-pe baza beneficiilor clien\u0163ilor<br \/>-orizontul este pe termen lung<br \/>-se pune mare accent pe serviciile pentru clien\u0163i<br \/>-contact:ridicat<br \/>-preocupare a \u00eentregului personal<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Etapele dezvolt\u0103rii marketingului Dezvoltarea marketingului s-a rezolvat ca urmare a :-exemplului pozitiv dat de firmele americane-profesorul de marketing-institu\u0163ii \u015fi organiza\u0163ii de marketingDe la apari\u0163ie \u015fi p\u00e2n\u0103 \u00een prezent, marketingul a \u00eenregistrat o cre\u015ftere continu\u0103, etapizat\u0103:1.a.etapa vechiului marketing(apari\u0163ie-WW2)b.etapa marketingului modernVechiul marketing era mai limitat \u00een con\u0163inut \u015fi avea o sfer\u0103 mai restr\u00e2ns\u0103 de aplicare.2.a.dezvoltare extensiv\u0103b.dezvoltare intensiv\u0103La [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-90054","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - 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