{"id":90022,"date":"2018-02-15T10:03:00","date_gmt":"2018-02-15T10:03:00","guid":{"rendered":""},"modified":"2023-01-06T20:38:23","modified_gmt":"2023-01-06T20:38:23","slug":"relatiile-publice-si-marketingul","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2018\/02\/15\/relatiile-publice-si-marketingul\/","title":{"rendered":"Relatiile Publice si Marketingul"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h3 class=\"post-title entry-title\" itemprop=\"headline\" style=\"background-color: white; color: #333333; font-family: Oswald, sans-serif; font-size: 20px; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: 1.1; margin: 0px 0px 10px; padding: 0px; position: relative;\"><\/h3>\n<div class=\"post-body entry-content\" id=\"post-body-3285422998685759180\" style=\"background-color: white; color: #555555; font-family: Roboto, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 1.7; margin: 0px; overflow: hidden; padding: 0px; width: 615px;\">Oricine a corectat ortografia unui memoriu sau a chestionat intui\u0163ia unui reporter de ziar, \u00eenseamn\u0103 c\u0103 a redactat. Dac\u0103 a\u0163i compus o scrisoare sau un e-mail, a\u0163i scris. Dac\u0103 a\u0163i expus ideile scrise \u00een cadrul unei comunic\u0103ri, a\u0163i ini\u0163iat un grad de rela\u0163ionare si treptat ve\u0163i avea o legatur\u0103 permanent\u0103 cu limbajul \u015fi o dorin\u0163\u0103 fierbinte de a comunica eficient \u015fi efectiv idei oamenilor. Dac\u0103 va reg\u0103si\u0163i ca persoan\u0103 interactiv\u0103 \u00een domeniul rela\u0163ion\u0103rii umane, inseamn\u0103 c\u0103 desf\u0103\u015fura\u0163i o activitate de Rela\u0163ii Publice.<br \/>Lucrarea de fa\u0163\u0103 propune o anumit\u0103 focalizare pe rolul \u015fi importan\u0163a domeniului de Rela\u0163ii Publice, privit \u00eentr-o oarecare masur\u0103 din punct de vedere economic, si leg\u0103tura esen\u0163ial\u0103 a acestui domeniu cu unul dintre terminalele sale si anume pia\u0163a, deasemenea cunoscut si sub numele de \u201cmarketing\u201d.<br \/>Speciali\u015ftii sus\u0163in c\u0103 rela\u0163iile publice au devenit pe nea\u015fteptate cea mai puternic\u0103 disciplin\u0103 pus\u0103 \u00een slujba marketingului. Ei acord\u0103 \u00een continuare un rol important publicit\u0103\u0163ii, \u00eens\u0103 doar ca mecanism de sus\u0163inere a m\u0103rcilor si produselor deja existente pe pia\u0163\u0103 si nu de lansare a altora noi, imaginea acestora put\u00e2nd fi construit\u0103 mult mai eficient prin intermediul rela\u0163iilor publice.<br \/>Al Rise si Laura Rise fac unele afirma\u0163ii \u00een cartea lor The Fall of Advertising and Rise of PR, care sunt departe de a binedispune industria de publicitate. Autorii spun c\u0103 publicitatea se indreapt\u0103 spre o nou\u0103 perioad\u0103 de declin \u00een favoarea PR-ului. Nu \u00eensa to\u0163i profesioni\u015ftii \u00een rela\u0163ii publice sunt de acord cu Ries, unii dintre ace\u015ftia afirm\u00e2nd c\u0103 volumul The Fall of Advertising and Rise of PR este o generalizare care exacerbeaz\u0103 rolul rela\u0163iilor publice \u00een comunicarea de marc\u0103 si ridic\u0103 un conflict<br \/>\u00eentre publicitate si PR care nu exist\u0103 de fapt. Iat\u0103 c\u00e2teva principalele obiective si mecanisme ale PR-ului.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Oricine a corectat ortografia unui memoriu sau a chestionat intui\u0163ia unui reporter de ziar, \u00eenseamn\u0103 c\u0103 a redactat. Dac\u0103 a\u0163i compus o scrisoare sau un e-mail, a\u0163i scris. Dac\u0103 a\u0163i expus ideile scrise \u00een cadrul unei comunic\u0103ri, a\u0163i ini\u0163iat un grad de rela\u0163ionare si treptat ve\u0163i avea o legatur\u0103 permanent\u0103 cu limbajul \u015fi o dorin\u0163\u0103 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/90022"}],"collection":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/comments?post=90022"}],"version-history":[{"count":0,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/90022\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/media?parent=90022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/categories?post=90022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/tags?post=90022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}