{"id":89960,"date":"2018-02-16T02:33:00","date_gmt":"2018-02-16T02:33:00","guid":{"rendered":""},"modified":"2023-01-06T20:38:01","modified_gmt":"2023-01-06T20:38:01","slug":"abordarea-comerciala","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2018\/02\/16\/abordarea-comerciala\/","title":{"rendered":"Abordarea comercial\u0103."},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h3 class=\"post-title entry-title\" itemprop=\"headline\" style=\"background-color: white; color: #333333; font-family: Oswald, sans-serif; font-size: 20px; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: 1.1; margin: 0px 0px 10px; padding: 0px; position: relative;\"><\/h3>\n<div class=\"post-body entry-content\" id=\"post-body-1199165989016598047\" style=\"background-color: white; color: #555555; font-family: Roboto, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 1.7; margin: 0px; overflow: hidden; padding: 0px; width: 615px;\">Promovarea v\u00eenz\u0103rilor definit\u0103 ca utilizarea mijloacelor destinate s\u0103 stimuleze pe termen scurt cre\u015fterea cererii pentru un produs. Este vorba de o percep\u0163ie clasic\u0103 a promov\u0103rii \u00eemp\u0103rt\u0103\u015fit\u0103 at\u00eet de consumatori, c\u00eet \u015fi de distribuitori: primii v\u0103d ocazia de a face o economie, ceilal\u0163i un mijloc de a spori v\u00eenz\u0103rile, fie cu scopul de a anima un punct de v\u00eenzare, fie pentru reducerea stocurilor existente. \u00cen aceast\u0103 abordare, mijloacele folosite sunt simple ( reduceri de pre\u0163uri, v\u00eenz\u0103ri grupate etc. ) \u015fi communicate discret, cel mai adesea doar un afi\u015f la punctele de v\u00eenzare. Promovarea este, \u00een acest caz, perceput\u0103 de consumatori ca un efect punctual al comerciantului \u015fi doar rareori ca expresia unui demers strategic al m\u0103rcii. La nivelul fabricantului acest mod de a concepe promovarea \u00ee\u015fi g\u0103se\u015fte concretizarea \u00een consim\u0163irea de reduceri Care pot fi repercutate asupra distribuitorilor; se vorbe\u015fte \u00een acest caz de \u201cpromovare &#8211; distribuitor\u201d, al c\u0103rei obiectiv este de a m\u0103ri stocurile distribuitorilor pentru a exercita o presiune asupra v\u00eenz\u0103rilor.<br \/>Abordarea comercial\u0103 este \u00eenc\u0103 foarte actual\u0103, dar a evoluat sensibil spre satisfacerea unui obiectiv propriu al punctului de v\u00eenzare &#8211; crearea sau cre\u015fterea traficului &#8211; \u015fi este acum obiectul unui serios efort de sus\u0163inere prin publicitatea local\u0103 sub forma de imprimate sau adrese introduse \u00een cutiile po\u015ftale.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Promovarea v\u00eenz\u0103rilor definit\u0103 ca utilizarea mijloacelor destinate s\u0103 stimuleze pe termen scurt cre\u015fterea cererii pentru un produs. Este vorba de o percep\u0163ie clasic\u0103 a promov\u0103rii \u00eemp\u0103rt\u0103\u015fit\u0103 at\u00eet de consumatori, c\u00eet \u015fi de distribuitori: primii v\u0103d ocazia de a face o economie, ceilal\u0163i un mijloc de a spori v\u00eenz\u0103rile, fie cu scopul de a anima un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/89960"}],"collection":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/comments?post=89960"}],"version-history":[{"count":0,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/89960\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/media?parent=89960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/categories?post=89960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/tags?post=89960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}