{"id":89926,"date":"2018-02-16T03:32:00","date_gmt":"2018-02-16T03:32:00","guid":{"rendered":""},"modified":"2023-01-06T20:37:47","modified_gmt":"2023-01-06T20:37:47","slug":"strategia-internationalizarii","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2018\/02\/16\/strategia-internationalizarii\/","title":{"rendered":"STRATEGIA INTERNA\u0162IONALIZ\u00c3RII"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h3 class=\"post-title entry-title\" itemprop=\"headline\" style=\"background-color: white; color: #333333; font-family: Oswald, sans-serif; font-size: 20px; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: 1.1; margin: 0px 0px 10px; padding: 0px; position: relative;\"><\/h3>\n<div class=\"post-body entry-content\" id=\"post-body-4794143108510780030\" style=\"background-color: white; color: #555555; font-family: Roboto, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 1.7; margin: 0px; overflow: hidden; padding: 0px; width: 615px;\">Strategia de ansamblu, pe termen lung, a firmei de afaceri interna\u0163ionale este determinat\u00e3 de 3 factori cu conota\u0163ie interna\u0163ional\u00e3:<br \/>1 \u2013 istoria firmei const\u00e2nd \u00een: experien\u0163a acumulat\u00e3 \u00een str\u00e3in\u00e3tate, succesele \u00eenregistrate din dezvoltarea anumitor rela\u0163ii interna\u0163ionale; e\u015fecuri din dezvoltarea anumitor rela\u0163ii interna\u0163ionale.<br \/>2 \u2013 cultura corpora\u0163ional\u00e3, adic\u00e3 tradi\u0163iile de deschidere interna\u0163ional\u00e3, interesul pe pie\u0163ele str\u00e3ine, extinderea geografic\u00e3 a re\u0163elei sale de contacte.<br \/>3 \u2013 comportamentul p\u00e3r\u0163ilor implicate \u00een activitatea firmei (ac\u0163ionari, manageri, salaria\u0163i) exprimat prin conservatorism sau spirit antreprenorial, atitudinea \u00een raport cu riscul \u015fi incertitudinea, \u015f. a..<br \/>Ansamblul acestor elemente influen\u0163eaz\u00e3 op\u0163iunile strategice ale firmei, pe termen lung, stimul\u00e2nd sau descuraj\u00e2nd implicarea sa interna\u0163ional\u00e3.<br \/>Formularea unei strategii de interna\u0163ionalizare necesit\u00e3 parcurgerea anumitor faze:<br \/>a) analiza datelor externe;<br \/>b) analiza poten\u0163ialului firmei;<br \/>c) determinarea obiectivelor interna\u0163ionale ale firmei;<br \/>d) studierea alternativelor strategice \u015fi alegerea strategiei;<br \/>e) elaborarea \u015fi realizarea programului de interna\u0163ionalizare.<br \/>\u00cencadrarea strategiei de interna\u0163ionalizare \u00een strategia de ansamblu a firmei se realizeaz\u00e3, at\u00e2t \u00een procesul de formulare a strategiei, c\u00e2t \u015fi \u00een procesul de implementare a activit\u00e3\u0163ii. Pe m\u00e3sura parcurgerii diferitelor faze ale interna\u0163ionaliz\u00e3rii este necesar s\u00e3 se evalueze conformitatea strategiei de interna\u0163ionalizare cu op\u0163iunile pe termen lung ale firmei.<br \/>Pe de alt\u00e3 parte, la fiecare decizie major\u00e3 privind interna\u0163ionalizarea se analizeaz\u00e3 compatibilitatea acesteia cu strategia general\u00e3 a firmei.<br \/>Metodologia de elaborare a strategiei de interna\u0163ionalizare cuprinde dou\u00e3 p\u00e3r\u0163i:<br \/>A. (7.1.) Premisele strategiei de interna\u0163ionalizare;<br \/>B. (7.2.) Formularea strategiei de interna\u0163ionalizare.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Strategia de ansamblu, pe termen lung, a firmei de afaceri interna\u0163ionale este determinat\u00e3 de 3 factori cu conota\u0163ie interna\u0163ional\u00e3:1 \u2013 istoria firmei const\u00e2nd \u00een: experien\u0163a acumulat\u00e3 \u00een str\u00e3in\u00e3tate, succesele \u00eenregistrate din dezvoltarea anumitor rela\u0163ii interna\u0163ionale; e\u015fecuri din dezvoltarea anumitor rela\u0163ii interna\u0163ionale.2 \u2013 cultura corpora\u0163ional\u00e3, adic\u00e3 tradi\u0163iile de deschidere interna\u0163ional\u00e3, interesul pe pie\u0163ele str\u00e3ine, extinderea geografic\u00e3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-89926","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - 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