{"id":88889,"date":"2018-02-19T08:28:00","date_gmt":"2018-02-19T08:28:00","guid":{"rendered":""},"modified":"2023-01-06T20:30:42","modified_gmt":"2023-01-06T20:30:42","slug":"conceptul-de-cultura-de-masa","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2018\/02\/19\/conceptul-de-cultura-de-masa\/","title":{"rendered":"Conceptul de cultur\u0103 de mas\u0103"},"content":{"rendered":"
<\/div>

.<\/a><\/h3>\n
\n
Mul\u0163i teoreticieni consider\u0103 c\u0103 prin fundamentele ei economice, prin con\u0163inut \u015fi estetic\u0103, prin formele de difuzare social\u0103 comunicarea de mas\u0103 se dovede\u015fte a fi, \u00een mod aproape evident, o dimensiune a vie\u0163ii populare, adic\u0103 are un caracter non-elitist: ea se adreseaz\u0103 unui anumit tip de societate \u2013 societatea de mas\u0103 \u015fi, \u00een consecin\u0163\u0103, genereaz\u0103 o form\u0103 aparte de cultur\u0103 \u2013 cultura de mas\u0103. Dar conceptul \u00een cauz\u0103 are<\/a>semnifica\u0163ii diferite:<\/div>\n

<\/p>\n

1. cultura maselor, accesibil\u0103 celor mai diverse categorii de public, apreciat\u0103 \u00eendeosebi de cele cu nivel de instruc\u0163ie modest;<\/div>\n

<\/p>\n

2. cultura difuzat\u0103 prin mass-media. Dar, spre exemplu, un spectacol de oper\u0103 sus\u0163inut \u00een cadrul Festivalului Interna\u0163ional \u201eInvit\u0103 Maria Bie\u015fu\u201d, difuzat pe postul de televiziune Moldova 1, nu devine, prin aceasta, \u201ecultur\u0103 de mas\u0103\u201d, \u00eentruc\u00e2t necesit\u0103 o educa\u0163ie muzical\u0103 de care masele largi nu dispun. Sintagma \u201ecultur\u0103 de mas\u0103\u201d con\u0163ine o nuan\u0163\u0103 depreciativ\u0103 \u015fi se caracterizeaz\u0103 prin absen\u0163a caracterului refelexiv, a subtilit\u0103\u0163ii, a rafinamentului. Cu alte cuvinte, specificul ei este accesibilitatea neproblematic\u0103, \u00een scop de \u201econsum\u201d, generatoare de comportamente \u015fi reprezent\u0103ri diferite de ale culturii \u00eenalte. Este altceva dec\u00e2t tradi\u0163ionala cultur\u0103 popular\u0103, produs\u0103 de mase.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

. Mul\u0163i teoreticieni consider\u0103 c\u0103 prin fundamentele ei economice, prin con\u0163inut \u015fi estetic\u0103, prin formele de difuzare social\u0103 comunicarea de mas\u0103 se dovede\u015fte a fi, \u00een mod aproape evident, o dimensiune a vie\u0163ii populare, adic\u0103 are un caracter non-elitist: ea se adreseaz\u0103 unui anumit tip de societate \u2013 societatea de mas\u0103 \u015fi, \u00een consecin\u0163\u0103, genereaz\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-88889","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t