{"id":19595,"date":"2011-05-06T11:30:00","date_gmt":"2011-05-06T11:30:00","guid":{"rendered":"http:\/\/trainingsnews.com\/definirea-si-caracteristicile-2"},"modified":"2011-05-06T11:30:00","modified_gmt":"2011-05-06T11:30:00","slug":"definirea-si-caracteristicile-2","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2011\/05\/06\/definirea-si-caracteristicile-2\/","title":{"rendered":"DEFINIREA \u015eI CARACTERISTICILE PROCESULUI INTERNA\u0162IONALIZ\u00c3RII"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Interna\u0163ionalizarea este un proces de cre\u015ftere a implic\u00e3rii firmei de afaceri \u00een opera\u0163iuni interna\u0163ionale.<br \/>\nDou\u00e3 aspecte trebuie relevate \u00een leg\u00e3tur\u00e3 cu aceast\u00e3 defini\u0163ie:<br \/>\n1. \u2013 ea sugereaz\u00e3 o distinc\u0163ie \u00een ceea ce prive\u015fte strategia de afaceri a firmei: orientarea spre interior\/ versus\/ orientarea spre exterior.<br \/>\n\u2022 orientarea spre interior \u2013 este o orientare conservatoare orientat\u00e3 spre pia\u0163a intern\u00e3 (mediul de afaceri local), \u00eenchis\u00e3.<br \/>\n\u2022 orientarea spre exterior \u2013 este o orientare liberal\u00e3, orientat\u00e3 spre pia\u0163a extern\u00e3 (mediul de afaceri global), deschis\u00e3, specific\u00e3 economiei de pia\u0163\u00e3 (capitaliste).<br \/>\n2. \u2013 defini\u0163ia interna\u0163ionaliz\u00e3rii presupune existen\u0163a unui anumit cadru de referin\u0163\u00e3 (economia na\u0163ional\u00e3). Mediul de afaceri al economiei de pia\u0163\u00e3 are o voca\u0163ie global\u00e3 \u015fi este \u00eemp\u00e3r\u0163it, din punct de vedere politic, \u00een spa\u0163ii economice na\u0163ionale.<br \/>\n\u00cen aceste condi\u0163ii, orientarea spre interior caracterizeaz\u00e3 firmele care \u00ee\u015fi \u00eenscriu activitatea \u00een mediul de afaceri na\u0163ional (firme na\u0163ionale), \u00een timp ce orientarea spre exterior caracterizeaz\u00e3 firmele cu activit\u00e3\u0163i interna\u0163ionale care \u00ee\u015fi \u00eenscriu activitatea \u00een mediul interna\u0163ional global.<br \/>\nDefini\u0163ia interna\u0163ionaliz\u00e3rii con\u0163ine \u015fi o valoare opera\u0163ional\u00e3 pentru c\u00e3 ea poate duce la determinarea gradului de interna\u0163ionalizare a unei firme, ca raport \u00eentre valoarea v\u00e2nz\u00e3rilor \u00een str\u00e3in\u00e3tate \u015fi cifra de afaceri.<\/p>\n<p>Gintern=(Vs\/CA)\u2022100<br \/>\nCaracterizarea procesului interna\u0163ionaliz\u00e3rii se poate face prin eviden\u0163ierea c\u00e2torva caracteristici ale interna\u0163ionaliz\u00e3rii:<br \/>\na) metoda de operare (Cum?)<br \/>\nb) obiectul v\u00e2nz\u00e3rilor (Ce?)<br \/>\nc) pie\u0163ele \u0163int\u00e3 (Unde?)<br \/>\nd) capacitatea organiza\u0163ional\u00e3 (C\u00e2t?)<br \/>\ne) resursele umane \u015fi financiare (Cu ce?).<br \/>\na) Metoda de operare \u2013 se concretizeaz\u00e3 \u00een diferite forme de realizare a afacerilor interna\u0163ionale, de la exportul simplu, p\u00e2n\u00e3 la produc\u0163ia \u00een str\u00e3in\u00e3tate.<br \/>\nb) Obiectul v\u00e2nz\u00e3rilor \u2013 \u00eel reprezint\u00e3 bunurile \u015fi serviciile exportate. Acest obiect tinde s\u00e3 se diversifice pe m\u00e3sura implic\u00e3rii firmei pe pia\u0163a mondial\u00e3. Aceasta se poate realiza \u00een dou\u00e3 moduri:<br \/>\n1. \u2013 comercializarea \u00een exterior a unui produs ce era oferit curent pe pia\u0163a intern\u00e3.<br \/>\n2. \u2013 prin conceperea unui nou produs pentru export.<br \/>\nc) Pie\u0163ele \u0163int\u00e3 \u2013 rezult\u00e3 \u00een urma unor opera\u0163iuni ale managementului firmei de afaceri interna\u0163ionale privind selectarea debu\u015feelor \u015fi a partenerilor. De regul\u00e3, \u00een fazele ini\u0163iale ale interna\u0163ionaliz\u00e3rii se abordeaz\u00e3 pie\u0163e mai u\u015for accesibile \u00een privin\u0163a costurilor, a riscurilor, a concuren\u0163ei, distan\u0163\u00e3 geografic\u00e3, cultur\u00e3, etc.<br \/>\nd) Capacitatea organiza\u0163ional\u00e3 \u2013 se refer\u00e3 la m\u00e3sura \u00een care sistemul de management al firmei de afaceri interna\u0163ionale este \u00een m\u00e3sur\u00e3 s\u00e3 asigure \u015fi s\u00e3 valorifice, \u00een mod eficient, func\u0163iunile \u00eentreprinderii (cercetare-dezvoltare, comercial\u00e3, financiar-contabil\u00e3, de produc\u0163ie, de personal).<br \/>\ne) Resursele umane \u015fi financiare \u2013 se refer\u00e3 la resursele umane \u015fi financiare ce este nevoie s\u00e3 fie utilizate printr-un management competitiv, astfel \u00eenc\u00e2t utilizarea lor s\u00e3 asigure firmei de afaceri interna\u0163ionale suportul unui avantaj competitiv pe pie\u0163ele interna\u0163ionale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interna\u0163ionalizarea este un proces de cre\u015ftere a implic\u00e3rii firmei de afaceri \u00een opera\u0163iuni interna\u0163ionale. Dou\u00e3 aspecte trebuie relevate \u00een leg\u00e3tur\u00e3 cu aceast\u00e3 defini\u0163ie: 1. \u2013 ea sugereaz\u00e3 o distinc\u0163ie \u00een ceea ce prive\u015fte strategia de afaceri a firmei: orientarea spre interior\/ versus\/ orientarea spre exterior. \u2022 orientarea spre interior \u2013 este o orientare conservatoare orientat\u00e3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19595"}],"collection":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/comments?post=19595"}],"version-history":[{"count":0,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19595\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/media?parent=19595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/categories?post=19595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/tags?post=19595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}