{"id":19592,"date":"2011-05-06T11:31:00","date_gmt":"2011-05-06T11:31:00","guid":{"rendered":"http:\/\/trainingsnews.com\/importanta-necesitatea-si-rolul-2"},"modified":"2011-05-06T11:31:00","modified_gmt":"2011-05-06T11:31:00","slug":"importanta-necesitatea-si-rolul-2","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2011\/05\/06\/importanta-necesitatea-si-rolul-2\/","title":{"rendered":"IMPORTAN\u0162A, NECESITATEA \u015eI ROLUL CONDUCERII STRATEGICE \u00ceN ACTIVITATEA FIRMEI DE AFACERI INTERNA\u0162IONALE"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Firma de afaceri interna\u0163ionale exist\u00e3 \u015fi func\u0163ioneaz\u00e3 \u00eentr-un mediu endogen \u015fi exogen mobil, uneori chiar turbulent, \u015fi pe o pia\u0163\u00e3 concuren\u0163ial\u00e3, ceea ce impune imperative schimb\u00e3ri \u015fi adapt\u00e3ri cvasipermanente.<br \/>\nManifestarea unei game variate de factori (modific\u00e3ri tehnologice; cre\u015fterea dimensiunilor firmelor; instabilitatea surselor de aprovizionare \u015fi a debu\u015feelor; modificarea duratei ciclului de fabrica\u0163ie a produselor; reducerea longevit\u00e3\u0163ii unor produse; modificarea formelor organizatorice; schimb\u00e3rile de ordine economic\u00e3, social\u00e3, politic\u00e3, ecologic\u00e3, demografic\u00e3, cultural\u00e3, etc) influen\u0163eaz\u00e3 \u015fi afecteaz\u00e3 activitatea \u015fi performan\u0163ele firmelor de afaceri interna\u0163ionale care sunt obligate la adapt\u00e3ri \u015fi reorganiz\u00e3ri frecvente pentru a putea face fa\u0163\u00e3 acestor schimb\u00e3ri.<br \/>\nConducerea strategic\u00e3 (managementul strategic) este fundamentat\u00e3 \u015fi corelat\u00e3 organic cu func\u0163ia de previziune. Ea presupune:<br \/>\n1. Descifrarea \u015fi anticiparea schimb\u00e3rilor \u015fi model\u00e3rilor ce trebuie realizate \u00een interiorul firmei \u015fi \u00een rela\u0163iile ei cu mediul ambiant.<br \/>\n2. Receptivitatea la nou.<br \/>\n3. Dinamism, ini\u0163iativ\u00e3 \u015fi flexibilitate \u00een toate func\u0163iile manageriale, astfel \u00eenc\u00e2t s\u00e3 fie evitate toate discordan\u0163ele \u00eentre cerere \u015fi ofert\u00e3, \u00eentre nou \u015fi vechi, astfel \u00eenc\u00e2t s\u00e3 se asigure o competitivitate ridicat\u00e3 a firmei \u015fi posibilit\u00e3\u0163i de expansiune economic\u00e3.<br \/>\nConducerea strategic\u00e3 este, deci, necesar\u00e3 \u015fi benefic\u00e3 pentru firmele de afaceri interna\u0163ionale pentru c\u00e3 ea \u00eendepline\u015fte o serie de roluri:<br \/>\n1. Aceast\u00e3 conducere strategic\u00e3 stabile\u015fte \u015fi confer\u00e3 o viziune \u015fi un cadru general unitar de ac\u0163iune la toate nivelele ierarhice, dar prioritar la nivelele de v\u00e2rf, orient\u00e2nd toate activit\u00e3\u0163ile.<br \/>\n2. Conducerea strategic\u00e3 contribuie la cre\u015fterea responsabilit\u00e3\u0163ii factorilor decizionali din structura organizatoric\u00e3 a firmei, contribuind la ameliorarea caltativ\u00e3 a \u00eentregului proces de conducere.<br \/>\n3. Conducerea strategic\u00e3 genereaz\u00e3 muta\u0163ii conceptuale, comportamentale \u015fi antreprenoriale \u00een r\u00e2ndul managerilor, duc\u00e2nd la rezultate performante.<br \/>\n4. Conducerea strategic\u00e3 permite o confruntare eficace a firmei cu alte firme, \u00eentr-un proces economic concuren\u0163ial \u00een condi\u0163iile unui mediu ambiant \u00eentr-o permanent\u00e3 schimbare evolutiv\u00e3, deci firma devine apt\u00e3 pentru concuren\u0163\u00e3.<br \/>\n5. Conducerea strategic\u00e3 permite realizarea unei perfec\u0163ion\u00e3ri \u015fi adapt\u00e3ri continue a structurilor existente pentru ca acestea s\u00e3 fie c\u00e2t mai bine adecvate noilor exigen\u0163e impuse de modific\u00e3rile ce survin pe pie\u0163ele de desfacere, \u00een cerin\u0163ele \u015fi exigen\u0163ele consumatorilor, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firma de afaceri interna\u0163ionale exist\u00e3 \u015fi func\u0163ioneaz\u00e3 \u00eentr-un mediu endogen \u015fi exogen mobil, uneori chiar turbulent, \u015fi pe o pia\u0163\u00e3 concuren\u0163ial\u00e3, ceea ce impune imperative schimb\u00e3ri \u015fi adapt\u00e3ri cvasipermanente. Manifestarea unei game variate de factori (modific\u00e3ri tehnologice; cre\u015fterea dimensiunilor firmelor; instabilitatea surselor de aprovizionare \u015fi a debu\u015feelor; modificarea duratei ciclului de fabrica\u0163ie a produselor; reducerea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19592"}],"collection":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/comments?post=19592"}],"version-history":[{"count":0,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19592\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/media?parent=19592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/categories?post=19592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/tags?post=19592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}