{"id":19587,"date":"2011-05-06T11:35:00","date_gmt":"2011-05-06T11:35:00","guid":{"rendered":"http:\/\/trainingsnews.com\/tipologia-strategiilor-economice-in-2"},"modified":"2011-05-06T11:35:00","modified_gmt":"2011-05-06T11:35:00","slug":"tipologia-strategiilor-economice-in-2","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2011\/05\/06\/tipologia-strategiilor-economice-in-2\/","title":{"rendered":"TIPOLOGIA STRATEGIILOR ECONOMICE \u00ceN AFACERILE ECONOMICE INTERNA\u0162IONALE"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Pornind de la factorii strategici analiza\u0163i anteriot, strategiile firmelor de afaceri interna\u0163ionale se pot prezenta \u00een dou\u00e3 mari grupe:<br \/>\nA. Strategii de pia\u0163\u00e3;<br \/>\nB. Strategii concuren\u0163iale.<br \/>\nA. Strategiile de pia\u0163\u00e3 \u2013 exprim\u00e3 atitudinea adoptat\u00e3 de c\u00e3tre firm\u00e3 fa\u0163\u00e3 de pia\u0163\u00e3, \u00een ansamblu, dar \u015fi fa\u0163\u00e3 de de dimensiunea pie\u0163ei, fizionomia sa. Strategiile se exprim\u00e3 \u00een mai multe variante:<br \/>\na) strategia de extindere \u2013 se bazeaz\u00e3 pe capacitatea firmei de a se \u00eenscrie \u00een tendin\u0163e de cre\u015ftere ale pie\u0163ei pri utilizarea mai multor resurse fa\u0163\u00e3 de concuren\u0163i, sporind astfel cote sa pe pia\u0163\u00e3. De regul\u00e3, o astfel de strategie se materializeaz\u00e3 prin investi\u0163iile pe care firma le realizeaz\u00e3.<br \/>\nb) strategia prolifer\u00e3rii \u2013 presupune o concentrare a eforturilor firmei \u00een domeniul unor servicii care ofer\u00e3 o pozi\u0163ie dominant\u00e3 \u00een cadrul pie\u0163ei sau \u00een unele segmente. Ea este utilizat\u00e3 \u00een condi\u0163iile stabilirii unor obiective ce vizeaz\u00e3 cu prioritate cre\u015fterea profitabilit\u00e3\u0163ii. Este o strategie riscant\u00e3.<br \/>\nc) strategia diversific\u00e3rii activit\u00e3\u0163ii \u2013 urm\u00e3re\u015fte s\u00e3 elimine pericolele \u015fi riscurile specifice strategiei specializate. Aplicarea ei necesit\u00e3 angajarea unui volum ridicat de resurse. Ea se implementeaz\u00e3 \u00een corela\u0163ie cu intensificarea ac\u0163iunii de cercetare \u015ftiin\u0163ific\u00e3.<br \/>\nd) strategia lichid\u00e3rii \u015fi reprofil\u00e3rii activit\u00e3\u0163ii \u2013 este o op\u0163iune radical\u00e3 impus\u00e3, de regul\u00e3, de modific\u00e3ri profunde \u00een fizionomia pie\u0163ei \u015fi\/sau \u00een apari\u0163ia unor tehnologii \u00eenalte, performante ce fac imposibil\u00e3 contracararea concuren\u0163ei. Reprofilarea poate fi de 2 feluri:<br \/>\n&#8211; reprofilarea par\u0163ial\u00e3 \u2013 \u00een cadrul aceluia\u015fi domeniu;<br \/>\n&#8211; reprofilarea total\u00e3 \u2013 \u00een domenii diferite.<br \/>\nB. Strategiile concuren\u0163iale \u2013 exprim\u00e3 atitudinea firmei fa\u0163\u00e3 de concuren\u0163i \u015fi concuren\u0163\u00e3. Ea are mai multe variante:<br \/>\na) strategia ofensiv\u00e3 \u2013 ea impune firmei un comportament deosebit de activ (agresiv chiar) care urm\u00e3re\u015fte p\u00e3strarea ini\u0163iativei \u015fi a priorit\u00e3\u0163ilor \u00een domeniile \u00een care ac\u0163ioneaz\u00e3. Este specific\u00e3 firmelor puternice, cu poten\u0163ial ridicat \u015fi cu un gred \u00eenalt de adaptabilitate la mediu.<br \/>\nb) strategia defensiv\u00e3 \u2013 este caracteristic\u00e3 perioadelor de c\u00e3ut\u00e3ri, de taton\u00e3ri ale firmei, concretizat\u00e3 \u00een reorganizarea activit\u00e3\u0163ii, \u00een modificarea politicii de pia\u0163\u00e3, etc. Ea este specific\u00e3 firmelor rom\u00e2ne\u015fti \u00een tranzi\u0163ie.<br \/>\nc) strategia de diferen\u0163iere \u2013 const\u00e3 \u00een oferirea unui produs nou \u015fi care s\u00e3 se deosebeasc\u00e3 c\u00e2t mai mult cu putin\u0163\u00e3 de primul produs sau de produsele concuren\u0163ilor.<br \/>\nd) strategia de toleran\u0163\u00e3 \u2013 indicat\u00e3 de c\u00e2te ori mediul concuren\u0163ial atest\u00e3 c\u00e3 alegerea unor variante strategice va avea drept urmare m\u00e3suri, replici \u015fi ac\u0163iuni previzibile din partea concuren\u0163ilor, ce nu vor putea fi contracarate, tolerate. Aceast\u00e3 strategie are la baz\u00e3 unele \u00een\u0163elegeri \u00eentre concuren\u0163i, prin care ace\u015ftia \u00ee\u015fi delimiteaz\u00e3 reciproc domeniul de activitate, pie\u0163ele pe care ac\u0163ioneaz\u00e3, etc.<br \/>\ne) strategia calit\u00e3\u0163ii \u00eenalte (strategia \u201cmercedes\u201d) \u2013 se bazeaz\u00e3 pe oferirea unui produs care s\u00e3 fie cel mai bun \u00een compara\u0163ie cu produsele concuren\u0163ei, \u00een triada comercial\u00e3 pre\u0163 \u2013 calitate \u2013 utilitate.<br \/>\nf) Strategia pre\u0163urilor joase (strategia japonez\u00e3) \u2013 se bazeaz\u00e3 pe costuri \u015fi pe pre\u0163uri joase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pornind de la factorii strategici analiza\u0163i anteriot, strategiile firmelor de afaceri interna\u0163ionale se pot prezenta \u00een dou\u00e3 mari grupe: A. Strategii de pia\u0163\u00e3; B. Strategii concuren\u0163iale. A. Strategiile de pia\u0163\u00e3 \u2013 exprim\u00e3 atitudinea adoptat\u00e3 de c\u00e3tre firm\u00e3 fa\u0163\u00e3 de pia\u0163\u00e3, \u00een ansamblu, dar \u015fi fa\u0163\u00e3 de de dimensiunea pie\u0163ei, fizionomia sa. Strategiile se exprim\u00e3 \u00een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19587"}],"collection":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/comments?post=19587"}],"version-history":[{"count":0,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19587\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/media?parent=19587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/categories?post=19587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/tags?post=19587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}