{"id":19586,"date":"2011-05-06T11:35:00","date_gmt":"2011-05-06T11:35:00","guid":{"rendered":"http:\/\/trainingsnews.com\/strategia-internationalizarii-2"},"modified":"2011-05-06T11:35:00","modified_gmt":"2011-05-06T11:35:00","slug":"strategia-internationalizarii-2","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2011\/05\/06\/strategia-internationalizarii-2\/","title":{"rendered":"STRATEGIA INTERNA\u0162IONALIZ\u00c3RII"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Strategia de ansamblu, pe termen lung, a firmei de afaceri interna\u0163ionale este determinat\u00e3 de 3 factori cu conota\u0163ie interna\u0163ional\u00e3:<br \/>\n1 \u2013 istoria firmei  const\u00e2nd \u00een: experien\u0163a acumulat\u00e3 \u00een str\u00e3in\u00e3tate, succesele \u00eenregistrate din dezvoltarea anumitor rela\u0163ii interna\u0163ionale; e\u015fecuri din dezvoltarea anumitor rela\u0163ii interna\u0163ionale.<br \/>\n2 \u2013 cultura corpora\u0163ional\u00e3, adic\u00e3 tradi\u0163iile de deschidere interna\u0163ional\u00e3, interesul pe pie\u0163ele str\u00e3ine, extinderea geografic\u00e3 a re\u0163elei sale de contacte.<br \/>\n3 \u2013 comportamentul p\u00e3r\u0163ilor implicate \u00een activitatea firmei (ac\u0163ionari, manageri, salaria\u0163i) exprimat prin conservatorism sau spirit antreprenorial, atitudinea \u00een raport cu riscul \u015fi incertitudinea, \u015f. a..<br \/>\nAnsamblul acestor elemente influen\u0163eaz\u00e3 op\u0163iunile strategice ale firmei, pe termen lung, stimul\u00e2nd sau descuraj\u00e2nd implicarea sa interna\u0163ional\u00e3.<br \/>\nFormularea unei strategii de interna\u0163ionalizare necesit\u00e3 parcurgerea anumitor faze:<br \/>\na) analiza datelor externe;<br \/>\nb) analiza poten\u0163ialului firmei;<br \/>\nc) determinarea obiectivelor interna\u0163ionale ale firmei;<br \/>\nd) studierea alternativelor strategice \u015fi alegerea strategiei;<br \/>\ne) elaborarea \u015fi realizarea programului de interna\u0163ionalizare.<br \/>\n\u00cencadrarea strategiei de interna\u0163ionalizare \u00een strategia de ansamblu a firmei se realizeaz\u00e3, at\u00e2t \u00een procesul de formulare a strategiei, c\u00e2t \u015fi \u00een procesul de implementare a activit\u00e3\u0163ii. Pe m\u00e3sura parcurgerii diferitelor faze ale interna\u0163ionaliz\u00e3rii este necesar s\u00e3 se evalueze conformitatea strategiei de interna\u0163ionalizare cu op\u0163iunile pe termen lung ale firmei.<br \/>\nPe de alt\u00e3 parte, la fiecare decizie major\u00e3 privind interna\u0163ionalizarea se analizeaz\u00e3 compatibilitatea acesteia cu strategia general\u00e3 a firmei.<br \/>\nMetodologia de elaborare a strategiei de interna\u0163ionalizare cuprinde dou\u00e3 p\u00e3r\u0163i:<br \/>\nA. (7.1.) Premisele strategiei de interna\u0163ionalizare;<br \/>\nB. (7.2.) Formularea strategiei de interna\u0163ionalizare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategia de ansamblu, pe termen lung, a firmei de afaceri interna\u0163ionale este determinat\u00e3 de 3 factori cu conota\u0163ie interna\u0163ional\u00e3: 1 \u2013 istoria firmei const\u00e2nd \u00een: experien\u0163a acumulat\u00e3 \u00een str\u00e3in\u00e3tate, succesele \u00eenregistrate din dezvoltarea anumitor rela\u0163ii interna\u0163ionale; e\u015fecuri din dezvoltarea anumitor rela\u0163ii interna\u0163ionale. 2 \u2013 cultura corpora\u0163ional\u00e3, adic\u00e3 tradi\u0163iile de deschidere interna\u0163ional\u00e3, interesul pe pie\u0163ele str\u00e3ine, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19586"}],"collection":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/comments?post=19586"}],"version-history":[{"count":0,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19586\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/media?parent=19586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/categories?post=19586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/tags?post=19586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}