{"id":19548,"date":"2011-05-10T11:05:00","date_gmt":"2011-05-10T11:05:00","guid":{"rendered":"http:\/\/trainingsnews.com\/abordarea-tehnica-2"},"modified":"2011-05-10T11:05:00","modified_gmt":"2011-05-10T11:05:00","slug":"abordarea-tehnica-2","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2011\/05\/10\/abordarea-tehnica-2\/","title":{"rendered":"Abordarea tehnic\u0103."},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Pentru anumi\u0163i speciali\u015fti \u00een comunicare, promovarea v\u00eenz\u0103rilor este perceput\u0103 ca un ansamblu de tehnici comerciale \u015fi de animare, care pot fi folosite \u00een studii foarte diferite, uneori chiar dep\u0103rtate de actul comercial propriu &#8211; zis. Tehnicile promo\u0163ionale sunt, astfel, folosite din ce \u00een ce mai mult \u00een diferitele forme de publicitate prin mass-media, directe, la punctele de v\u00eenzare, \u00een cadrul opera\u0163iilor de rela\u0163ii publice sau chiar \u00een ac\u0163iunile de motivare \u015fi de stimulare a re\u0163elelor sau a for\u0163ei de v\u00eenzare. Promovarea v\u00eenz\u0103rilor permite, de exemplu, prelungirea efectelor publicit\u0103\u0163ii printr-o ac\u0163iune asupra comportamentelor de cump\u0103rare \u015fi se impune, ca atare, \u00een anumite sectoare ca o component\u0103 indispensabil\u0103 a oric\u0103rei campanii de comunicare eficace. Anumite domenii, cum ar fi stimularea for\u0163elor de v\u00eenzare, se bazeaz\u0103 chiar exclusiv pe mecanismele de tip promo\u0163ional. S-ar putea \u00een acest caz ca tehnicile de promovare a v\u00eenz\u0103rilor s\u0103 fie considerate doar ca simple instrumente, cu un teren de aplicare prea vast pentru a constitui o disciplin\u0103 aparte \u015fi cu o voca\u0163ie bine definit\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru anumi\u0163i speciali\u015fti \u00een comunicare, promovarea v\u00eenz\u0103rilor este perceput\u0103 ca un ansamblu de tehnici comerciale \u015fi de animare, care pot fi folosite \u00een studii foarte diferite, uneori chiar dep\u0103rtate de actul comercial propriu &#8211; zis. Tehnicile promo\u0163ionale sunt, astfel, folosite din ce \u00een ce mai mult \u00een diferitele forme de publicitate prin mass-media, directe, la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19548"}],"collection":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/comments?post=19548"}],"version-history":[{"count":0,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19548\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/media?parent=19548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/categories?post=19548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/tags?post=19548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}