{"id":19457,"date":"2011-05-21T07:37:00","date_gmt":"2011-05-21T07:37:00","guid":{"rendered":"http:\/\/trainingsnews.com\/consumatorul-elementul-central-al-2"},"modified":"2011-05-21T07:37:00","modified_gmt":"2011-05-21T07:37:00","slug":"consumatorul-elementul-central-al-2","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2011\/05\/21\/consumatorul-elementul-central-al-2\/","title":{"rendered":"Consumatorul: elementul central al marketingului"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Orice \u00eentreprinz\u0103tor trebuie \u00een prealabil s\u0103 cerceteze poten\u0163ialul viitorului consumator. Consumatorul trebuie s\u0103-\u015fi defineasc\u0103 c\u00e2t mai bine \u0163inta: ceea ce dore\u015fte. Astfel,\u0163inta acestuia trebuie s\u0103 fie cunoscut\u0103 dinainte de produc\u0103tor.<br \/>\nSegmentul de pia\u0163\u0103 reprezint\u0103 o divizare omogen\u0103 a consumatorilor prin prisma unor caracteristici vaste (sex, v\u00e2rst\u0103, profesie, venit, etc.). Segment\u00e2nd pia\u0163a, putem g\u0103si mult mai u\u015for segmentul de pia\u0163\u0103 \u0163int\u0103.<br \/>\nUrmeaz\u0103 pozi\u0163ionarea, care const\u0103 \u00een stabilirea unor tr\u0103s\u0103turi proprii ale produsului nostru pentru ca acesta s\u0103 fie u\u015for distins fa\u0163\u0103 de concuren\u0163\u0103.<br \/>\nTrebuie cunoscute \u015fi anumite aspecte de natur\u0103 comportamental\u0103 a cump\u0103r\u0103torului (c\u00e2t este dispus s\u0103 cumpere, motivele, inten\u0163iile de cump\u0103rare, imaginea (despre un produs, etc.). Este necesar\u0103 studierea altor agen\u0163i economici (concuren\u0163a), \u00een special a comportamentului acestora (ex: prescriptori, cei care recomand\u0103 folosirea unui produs, lideri de opinie, capii familiei).<br \/>\nComportamentul consumatorului este dinamic \u015fi de aceea presupune o cercetare continu\u0103. <br \/>\nUna din ultimele orient\u0103ri ale marketingului este fidelizarea clien\u0163ilor, lucru ce a dus la \u201emarketingul rela\u0163ional\u201d. Un astfel de mecanism este M.L.M. (multi level marketing),folosit pentru atragerea de noi clien\u0163i de c\u0103tre actualii clien\u0163i.<br \/>\nKotler spunea c\u0103 conform marketingului modern clientul va deveni REGE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orice \u00eentreprinz\u0103tor trebuie \u00een prealabil s\u0103 cerceteze poten\u0163ialul viitorului consumator. Consumatorul trebuie s\u0103-\u015fi defineasc\u0103 c\u00e2t mai bine \u0163inta: ceea ce dore\u015fte. Astfel,\u0163inta acestuia trebuie s\u0103 fie cunoscut\u0103 dinainte de produc\u0103tor. Segmentul de pia\u0163\u0103 reprezint\u0103 o divizare omogen\u0103 a consumatorilor prin prisma unor caracteristici vaste (sex, v\u00e2rst\u0103, profesie, venit, etc.). Segment\u00e2nd pia\u0163a, putem g\u0103si mult mai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19457"}],"collection":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/comments?post=19457"}],"version-history":[{"count":0,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19457\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/media?parent=19457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/categories?post=19457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/tags?post=19457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}