{"id":19451,"date":"2011-05-21T07:40:00","date_gmt":"2011-05-21T07:40:00","guid":{"rendered":"http:\/\/trainingsnews.com\/specializarea-marketingului-2"},"modified":"2011-05-21T07:40:00","modified_gmt":"2011-05-21T07:40:00","slug":"specializarea-marketingului-2","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2011\/05\/21\/specializarea-marketingului-2\/","title":{"rendered":"Specializarea marketingului"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Specializarea este un proces \u00eenceput \u00een anii 60, fiind o caracteristic\u0103 a marketingului contemporan. Au avut loc o serie de adapt\u0103ri ale marketingului \u00een diferite ramuri, domenii, sectoare \u015fi zone. \u00cen prezent exist\u0103 o sumedenie de specializ\u0103ri ale marketingului.<br \/>\nExist\u0103 3 criterii ce stau la baza specializ\u0103rilor marketingului: <br \/>\n1-profilul activit\u0103\u0163ii economice (cel mai important criteriu)<br \/>\n2-aria de activitate<br \/>\n3-nivelul de organizare <\/p>\n<p>1.Profilul activit\u0103\u0163ii economice<\/p>\n<p>Sunt consemnate 3 specializ\u0103ri:<br \/>\na.marketingul bunurilor de consum (cea mai mare \u00eentindere)<br \/>\n-bunuri de uz curent<br \/>\n-bunuri de uz \u00eendelungat<br \/>\nb.marketingul industrial (marketingul bunurilor de capital, sau marketingul \u00eentre \u00eentreprinz\u0103tori-SUA; marketing organiza\u0163ional-Ph.Kotler)<br \/>\nc.marketingul serviciilor<br \/>\n-se bucur\u0103 de o mare aten\u0163ie pentru c\u0103 popula\u0163ia apeleaz\u0103 tot mai mult la servicii<br \/>\n-serviciile au anumite particularit\u0103\u0163i: eterogenitate (nu pot fi m\u0103surate cu o unitate anume), perisabilitate(nu pot fi stocate), inseparabilitate de prestatori, etc.<br \/>\n-pia\u0163a serviciilor este foarte dinamic\u0103 \u00een \u0163\u0103rile dezvoltate<br \/>\n-poate fi : marketing turistic, bancar, al transporturilor, etc.<\/p>\n<p>Aria de activitate<\/p>\n<p>S-au conturat 2 specializ\u0103ri:<br \/>\na.marketing intern<br \/>\nb.marketing interna\u0163ional<\/p>\n<p>a.la nivel na\u0163ional, pe pie\u0163e interne<br \/>\nb.la nivel mondial, pe pie\u0163e externe; a ap\u0103rut datorit\u0103 dinamismului<br \/>\n-marketingul exportului, importului, multi-na\u0163ional<br \/>\nc.marketing global<br \/>\n-marile firme multi-na\u0163ionale ce abordeaz\u0103 propria pia\u0163\u0103 ca o \u00eenl\u0103n\u0163uire de pie\u0163e na\u0163ionale pe care aplic\u0103 strategii de marketing cu un grad ridicat de standardizare.<br \/>\nd.marketing european (\u201eeuro-market\u201d)<\/p>\n<p>Nivelul de organizare<br \/>\na.micromarketing-aplicarea marketingului la nivelul firmei<br \/>\n-din interiorul\/exteriorul firmei<br \/>\nb.macromarketing-aplicarea marketingului la nivel economic na\u0163ional sau al unei ramuri a economiei na\u0163ionale; \u00een \u0163\u0103rile dezvoltate se pune accent pe micromarketing datorit\u0103 nivelului \u00eenalt de autonomie<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Specializarea este un proces \u00eenceput \u00een anii 60, fiind o caracteristic\u0103 a marketingului contemporan. Au avut loc o serie de adapt\u0103ri ale marketingului \u00een diferite ramuri, domenii, sectoare \u015fi zone. \u00cen prezent exist\u0103 o sumedenie de specializ\u0103ri ale marketingului. Exist\u0103 3 criterii ce stau la baza specializ\u0103rilor marketingului: 1-profilul activit\u0103\u0163ii economice (cel mai important criteriu) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19451"}],"collection":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/comments?post=19451"}],"version-history":[{"count":0,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/19451\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/media?parent=19451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/categories?post=19451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/tags?post=19451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}