{"id":19448,"date":"2011-05-21T07:41:00","date_gmt":"2011-05-21T07:41:00","guid":{"rendered":"http:\/\/trainingsnews.com\/piata-intreprinderii-2"},"modified":"2011-05-21T07:41:00","modified_gmt":"2011-05-21T07:41:00","slug":"piata-intreprinderii-2","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2011\/05\/21\/piata-intreprinderii-2\/","title":{"rendered":"Pia\u0163a \u00eentreprinderii"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Pia\u0163a reprezint\u0103 terenul de confruntare a ofertei cu cererea. Pia\u0163a este spa\u0163iul economico-geografic de confruntare a cererii cu oferta. Pia\u0163a firmei poate fi efectiv\u0103 (real\u0103) sau poten\u0163ial\u0103 (viitoare). O pia\u0163\u0103 poten\u0163ial\u0103 exprim\u0103 dimensiunile posibile ale pie\u0163ei.<br \/>\nPia\u0163a \u00eentreprinderii reprezint\u0103 gradul efectiv sau poten\u0163ialul de p\u0103trundere \u00een consum a produselor\/serviciilor unei firme. <br \/>\nPia\u0163a produdului reprezint\u0103 gradul de solicitare a unui produs pe pia\u0163\u0103. Pot exista 3 situa\u0163ii:<br \/>\n-pia\u0163a \u00eentreprinderii identic\u0103 cu pia\u0163a produsului \u2013 c\u00e2nd o firm\u0103 realizeaz\u0103 un singur produs \u015fi este unica ofertant\u0103 pe acea pia\u0163\u0103;<br \/>\n-pia\u0163a produsului > pia\u0163a \u00eentreprinderii \u2013 c\u00e2nd exist\u0103 mai mul\u0163i ofertan\u0163i pe o pia\u0163\u0103;<br \/>\n-pia\u0163a \u00eentreprinderii > pia\u0163a produsului \u2013 pozi\u0163ia de monopol;<br \/>\nPia\u0163a \u00eentreprinderii poate fi analizat\u0103 prin prisma a 3 dimensiuni: <br \/>\n1.structur\u0103<br \/>\n-cel mai important criteriu de diferen\u0163iere \u00een cadrul structurii pie\u0163ei; pot fi :<br \/>\npia\u0163a bunurilor materiale (pia\u0163a bunurilor de capital \u015fi pia\u0163a bunurilor de consum final) \u015fi pia\u0163a serviciilor.<br \/>\n-delimitarea structurii poate ajunge p\u00e2n\u0103 la pia\u0163a produsului<br \/>\n-pia\u0163a produsului nu este omogen\u0103, cuprinz\u00e2nd numeroase segmente.<br \/>\n2.aria(localizarea)<br \/>\n-pia\u0163a se poate structura, \u00een func\u0163ie de locul desf\u0103\u015fur\u0103rii \u00een intern\u0103 \u015fi extern\u0103;<br \/>\n-suma pie\u0163elor externe formeaz\u0103 pia\u0163a interna\u0163ional\u0103.;<br \/>\n-dup\u0103 modul de locuit : urban\u0103 \u015fi rural\u0103.<br \/>\nWilliam Reilly a f\u0103cut numeroase studii asupra migra\u0163iei cererii de la sat la ora\u015f \u015fi astfel el a formulat o teorie privind aceast\u0103 atrac\u0163ie(miraj); <br \/>\nConverse a luat urm\u0103torul exemplu cu 2 ora\u015fe:<br \/>\n\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026<br \/>\nHuff a spus c\u0103 atrac\u0163ia ora\u015fului depinde de aparatul comercial \u015fi de accesibilitatea la ora\u015f \u2013 model probabilist.<br \/>\n3.capacitatea<br \/>\nCapacitatea poate fi exprimat\u0103 cu ajutorul mai multor indicatori : volumul ofertei,volumul cererii,cota de pia\u0163\u0103,num\u0103rul consumatorilor, volumul v\u00e2nz\u0103rilor (cel mai utilizat),etc.<br \/>\nCota de pia\u0163\u0103 reprezint\u0103 c\u00e2t la sut\u0103 \u00eei revine unei firme din pia\u0163\u0103; poate fi o cot\u0103 de pia\u0163\u0103 absolut\u0103 sau relativ\u0103.<br \/>\nPia\u0163a \u00eentreprinderii este dinamic\u0103, fiind influen\u0163at\u0103 de numero\u015fi factori, precum : categoria de nevoi,gradul de accesibilitate(nivelul pre\u0163ului), v\u00e2rsta produsului, calitatea, raportul dintre resurse \u015fi nevoi,politica economic\u0103 a statului.<br \/>\n\u00centre pia\u0163a unui produs \u015fi pia\u0163a altor produse pot exista:<br \/>\na.raport de asociere-pia\u0163a unui produs duce la extinderea pie\u0163ei altor produse;<br \/>\nb.raport de concuren\u0163\u0103-cre\u015fterea unei pie\u0163e duce la sc\u0103derea altei pie\u0163e; <br \/>\nc.raport de indiferen\u0163\u0103<br \/>\nExist\u0103 2 c\u0103i concrete de extindere a pie\u0163ei:<br \/>\n-calea extensiv\u0103-se spore\u015fte num\u0103rul clien\u0163ilor;<br \/>\n-calea intensiv\u0103-se spore\u015fte frecven\u0163a de cump\u0103rare;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pia\u0163a reprezint\u0103 terenul de confruntare a ofertei cu cererea. Pia\u0163a este spa\u0163iul economico-geografic de confruntare a cererii cu oferta. Pia\u0163a firmei poate fi efectiv\u0103 (real\u0103) sau poten\u0163ial\u0103 (viitoare). O pia\u0163\u0103 poten\u0163ial\u0103 exprim\u0103 dimensiunile posibile ale pie\u0163ei. Pia\u0163a \u00eentreprinderii reprezint\u0103 gradul efectiv sau poten\u0163ialul de p\u0103trundere \u00een consum a produselor\/serviciilor unei firme. Pia\u0163a produdului reprezint\u0103 gradul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-19448","post","type-post","status-publish","format-standard","hentry","category-phd"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Pia\u0163a reprezint\u0103 terenul de confruntare a ofertei cu cererea. 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O pia\u0163\u0103 poten\u0163ial\u0103 exprim\u0103 dimensiunile posibile ale pie\u0163ei. Pia\u0163a \u00eentreprinderii reprezint\u0103 gradul efectiv sau poten\u0163ialul de p\u0103trundere \u00een consum a produselor\/serviciilor unei firme. Pia\u0163a produdului reprezint\u0103 gradul\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/cvnextjob.com\/index.php\/2011\/05\/21\/piata-intreprinderii-2\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2011-05-21T07:41:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2011-05-21T07:41:00+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Pia\u0163a \u00eentreprinderii - CVNextJob\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Pia\u0163a reprezint\u0103 terenul de confruntare a ofertei cu cererea. Pia\u0163a este spa\u0163iul economico-geografic de confruntare a cererii cu oferta. 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