{"id":108317,"date":"2018-02-15T09:36:00","date_gmt":"2018-02-15T09:36:00","guid":{"rendered":""},"modified":"2023-01-08T10:42:45","modified_gmt":"2023-01-08T10:42:45","slug":"specializarea-marketingului-3","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2018\/02\/15\/specializarea-marketingului-3\/","title":{"rendered":"Specializarea marketingului"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h3 class=\"post-title entry-title\" itemprop=\"headline\" style=\"background-color: white; color: #333333; font-family: Oswald, sans-serif; font-size: 20px; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: 1.1; margin: 0px 0px 10px; padding: 0px; position: relative;\"><\/h3>\n<div class=\"post-body entry-content\" id=\"post-body-182514417052398458\" style=\"background-color: white; color: #555555; font-family: Roboto, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 1.7; margin: 0px; overflow: hidden; padding: 0px; width: 615px;\">Specializarea este un proces \u00eenceput \u00een anii 60, fiind o caracteristic\u0103 a marketingului contemporan. Au avut loc o serie de adapt\u0103ri ale marketingului \u00een diferite ramuri, domenii, sectoare \u015fi zone. \u00cen prezent exist\u0103 o sumedenie de specializ\u0103ri ale marketingului.<br \/>Exist\u0103 3 criterii ce stau la baza specializ\u0103rilor marketingului:<br \/>1-profilul activit\u0103\u0163ii economice (cel mai important criteriu)<br \/>2-aria de activitate<br \/>3-nivelul de organizare<\/p>\n<p>1.Profilul activit\u0103\u0163ii economice<\/p>\n<p>Sunt consemnate 3 specializ\u0103ri:<br \/>a.marketingul bunurilor de consum (cea mai mare \u00eentindere)<br \/>-bunuri de uz curent<br \/>-bunuri de uz \u00eendelungat<br \/>b.marketingul industrial (marketingul bunurilor de capital, sau marketingul \u00eentre \u00eentreprinz\u0103tori-SUA; marketing organiza\u0163ional-Ph.Kotler)<br \/>c.marketingul serviciilor<br \/>-se bucur\u0103 de o mare aten\u0163ie pentru c\u0103 popula\u0163ia apeleaz\u0103 tot mai mult la servicii<br \/>-serviciile au anumite particularit\u0103\u0163i: eterogenitate (nu pot fi m\u0103surate cu o unitate anume), perisabilitate(nu pot fi stocate), inseparabilitate de prestatori, etc.<br \/>-pia\u0163a serviciilor este foarte dinamic\u0103 \u00een \u0163\u0103rile dezvoltate<br \/>-poate fi : marketing turistic, bancar, al transporturilor, etc.<\/p>\n<p>Aria de activitate<\/p>\n<p>S-au conturat 2 specializ\u0103ri:<br \/>a.marketing intern<br \/>b.marketing interna\u0163ional<\/p>\n<p>a.la nivel na\u0163ional, pe pie\u0163e interne<br \/>b.la nivel mondial, pe pie\u0163e externe; a ap\u0103rut datorit\u0103 dinamismului<br \/>-marketingul exportului, importului, multi-na\u0163ional<br \/>c.marketing global<br \/>-marile firme multi-na\u0163ionale ce abordeaz\u0103 propria pia\u0163\u0103 ca o \u00eenl\u0103n\u0163uire de pie\u0163e na\u0163ionale pe care aplic\u0103 strategii de marketing cu un grad ridicat de standardizare.<br \/>d.marketing european (\u201eeuro-market\u201d)<\/p>\n<p>Nivelul de organizare<br \/>a.micromarketing-aplicarea marketingului la nivelul firmei<br \/>-din interiorul\/exteriorul firmei<br \/>b.macromarketing-aplicarea marketingului la nivel economic na\u0163ional sau al unei ramuri a economiei na\u0163ionale; \u00een \u0163\u0103rile dezvoltate se pune accent pe micromarketing datorit\u0103 nivelului \u00eenalt de autonomie<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Specializarea este un proces \u00eenceput \u00een anii 60, fiind o caracteristic\u0103 a marketingului contemporan. Au avut loc o serie de adapt\u0103ri ale marketingului \u00een diferite ramuri, domenii, sectoare \u015fi zone. \u00cen prezent exist\u0103 o sumedenie de specializ\u0103ri ale marketingului.Exist\u0103 3 criterii ce stau la baza specializ\u0103rilor marketingului:1-profilul activit\u0103\u0163ii economice (cel mai important criteriu)2-aria de activitate3-nivelul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-108317","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Specializarea este un proces \u00eenceput \u00een anii 60, fiind o caracteristic\u0103 a marketingului contemporan. 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