{"id":108311,"date":"2018-02-15T09:44:00","date_gmt":"2018-02-15T09:44:00","guid":{"rendered":""},"modified":"2023-01-08T10:42:41","modified_gmt":"2023-01-08T10:42:41","slug":"conceptul-de-marketing-3","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2018\/02\/15\/conceptul-de-marketing-3\/","title":{"rendered":"Conceptul de marketing"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h3 class=\"post-title entry-title\" itemprop=\"headline\" style=\"background-color: white; color: #333333; font-family: Oswald, sans-serif; font-size: 20px; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: 1.1; margin: 0px 0px 10px; padding: 0px; position: relative;\"><\/h3>\n<div class=\"post-body entry-content\" id=\"post-body-4770007709981672399\" style=\"background-color: white; color: #555555; font-family: Roboto, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 1.7; margin: 0px; overflow: hidden; padding: 0px; width: 615px;\">\u201eMarketing\u201d=substantivul market-pia\u0163\u0103 economic\u0103, verbul \u201eto market\u201d=a desf\u0103\u015fura tranzac\u0163ii, a comercializa.<br \/>Primii care s-au \u00eentrebat ce este marketingul sunt americanii. Prima defini\u0163ie a fost dat\u0103 \u00een 1937 de A.M.A. (American Marketing Asociation). Astfel, marketingul vizeaz\u0103 realizarea activit\u0103\u0163ii economice care genereaz\u0103 fluxul de bunuri \u015fi servicii de la produc\u0103tor la consumatorul final.<br \/>Trebuie re\u0163inute 4 aspecte:<br \/>-marketingul se refer\u0103 la un complex c\u00e2mp de activit\u0103\u0163i<br \/>-are sub inciden\u0163a sa at\u00e2t bunuri c\u00e2t \u015fi servicii<br \/>-urm\u0103re\u015fte s\u0103 orienteze fluxul de m\u0103rfuri p\u00e2n\u0103 la purt\u0103torii cererii<br \/>-se refer\u0103 at\u00e2t la destinatarii m\u0103rfurilor c\u00e2t \u015fi la expeditorii m\u0103rfurilor<br \/>S-a \u00eencercat apoi s\u0103 se formuleze defini\u0163ii mult mai complexe. Astfel, avem de re\u0163inut 3 defini\u0163ii:<br \/>1. -elaborat\u0103 \u00een 1960 de William Stanton din SUA : marketingul este un \u00eentreg sistem de activit\u0103\u0163i economice referitoare la programare, stabilire pre\u0163uri, promovare menite s\u0103 satisfac\u0103 cerin\u0163ele consumatorilor actuali.<br \/>Acum activit\u0103\u0163ile economice sunt privite ca un sistem \u00eenl\u0103n\u0163uit; arat\u0103 obiectivul final al marketingului, \u00eens\u0103 nu este ar\u0103tat obiectivul economic al marketingului.<br \/>2.-Mc Carthy (SUA)<br \/>3.-Philip Kotler-p\u0103rintele marketingului modern a dat 2 defini\u0163ii marketingului:<br \/>I -marketingul se refer\u0103 la activitatea uman\u0103, f\u0103cut pentru satisfacerea cerin\u0163elor \u015fi nevoilor prin intermediul schimbului<br \/>II -marketingul este un proces social \u015fi managerial prin care indivizi \u015fi grupuri de indivizi ob\u0163in ceea ce le este necesar prin crearea, oferirea \u015fi schimbul de produse. Prin acest proces organiza\u0163iile se racordeaz\u0103 la pia\u0163\u0103 \u00een mod creativ, productiv \u015fi profitabil.<br \/>Au urmat \u015fi al\u0163i autori, precum \u015fi englezul Michael Baker care a continuat ideea lui Kotler : marketingul are at\u00e2t o func\u0163ie managerial\u0103 c\u00e2t \u015fi o func\u0163ie economic\u0103. Tot el a introdus marketingul real care are 4 tr\u0103s\u0103turi :<br \/>Porne\u015fte de la consumator; are o viziune de perspectiv\u0103, face necesar\u0103 utilizarea deplin\u0103 a tuturor resurselor \u00eentreprinderii; implic\u0103 eforturi continue de inova\u0163ie.<br \/>Pot fi re\u0163inute \u015fi opiniile lui: Denner (marketingul presupune analiza permanent\u0103 a cererii c\u00e2t \u015fi stabilirea \u015fi punerea \u00een func\u0163iune a mijoacelor de satisfacere ale acesteia cu un profit c\u00e2t mai rezonabil) \u015fi ale lui Ad\u0103sc\u0103li\u0163ei (\u015ftiin\u0163a luptei pentru reu\u015fita \u00een afaceri=marketing).<br \/>Marketingul \u00een esen\u0163\u0103 are 3 aspecte:<br \/>1. o concep\u0163ie modern\u0103 vis-a-vis de problemele pie\u0163ei.<br \/>2. reprezint\u0103 o activitate practic\u0103 (de fapt un complex de activit\u0103\u0163i practice)<br \/>3. presupune utilizarea unor metode \u015fi tehnici specifice<\/p>\n<p>1.<br \/>-orice demers al unui \u00eentreprinz\u0103tor trebuie s\u0103 porneasc\u0103 cu cercetarea pie\u0163ei.<br \/>-marketingul trebuie v\u0103zut ca o stare de spirit.<br \/>2.<br \/>-aceste activit\u0103\u0163i se pot \u00eemp\u0103r\u0163i \u00een 2 categorii: activit\u0103\u0163i comune; activit\u0103\u0163i specifice marketingului<br \/>3.<br \/>-trebuie ca firma s\u0103 se racordeze cu mediul extern.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201eMarketing\u201d=substantivul market-pia\u0163\u0103 economic\u0103, verbul \u201eto market\u201d=a desf\u0103\u015fura tranzac\u0163ii, a comercializa.Primii care s-au \u00eentrebat ce este marketingul sunt americanii. Prima defini\u0163ie a fost dat\u0103 \u00een 1937 de A.M.A. (American Marketing Asociation). Astfel, marketingul vizeaz\u0103 realizarea activit\u0103\u0163ii economice care genereaz\u0103 fluxul de bunuri \u015fi servicii de la produc\u0103tor la consumatorul final.Trebuie re\u0163inute 4 aspecte:-marketingul se refer\u0103 la [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/108311"}],"collection":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/comments?post=108311"}],"version-history":[{"count":0,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/108311\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/media?parent=108311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/categories?post=108311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/tags?post=108311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}