{"id":107320,"date":"2018-02-19T08:22:00","date_gmt":"2018-02-19T08:22:00","guid":{"rendered":""},"modified":"2023-01-08T10:34:23","modified_gmt":"2023-01-08T10:34:23","slug":"trasaturile-distinctive-ale-comunicarii-2","status":"publish","type":"post","link":"https:\/\/cvnextjob.com\/index.php\/2018\/02\/19\/trasaturile-distinctive-ale-comunicarii-2\/","title":{"rendered":"Tr\u0103s\u0103turile distinctive ale comunic\u0103rii de mas\u0103."},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h3 class=\"post-title entry-title\" itemprop=\"headline\" style=\"background-color: white; color: #333333; font-family: Oswald, sans-serif; font-size: 20px; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: 1.1; margin: 0px 0px 10px; padding: 0px; position: relative;\"><\/h3>\n<div class=\"post-body entry-content\" id=\"post-body-6272159133043324056\" style=\"background-color: white; color: #555555; font-family: Roboto, Arial, Helvetica, sans-serif; font-size: 13px; line-height: 1.7; margin: 0px; overflow: hidden; padding: 0px; width: 615px;\">\n<div style=\"text-align: justify;\">Mass-media ca termen generic ce desemneaz\u0103 orice mijloc de comunicare \u00een mas\u0103 (pres\u0103 tip\u0103rit\u0103, agen\u0163ie de pres\u0103, radio, televiziune, cinema, afi\u015faj etc.) \u015fi care desemneaz\u0103, \u00een acela\u015fi timp, un intermediar care transmite un mesaj c\u0103tre un grup. A\u015fadar, \u00een func\u0163ie de situa\u0163ie, suportul mediatic (ziar, radio etc.) este fie emi\u0163\u0103torul mesajului, fie canalul de transmitere a unui mesaj. C\u00e2teva caracteristici ale comunic\u0103rii de mas\u0103 (unele dintre care sunt raportate la comunicarea interpersonal\u0103): a) Asimetria (unidirec\u0163ionalitatea) rela\u0163iei dintre comunicator \u015fi public, \u00een avantajul celui dint\u00e2i. Auditoriul are o compozi\u0163ie eterogen\u0103, fiind format din indivizi apar\u0163in\u00e2nd tuturor categoriilor&nbsp;<a href=\"https:\/\/www.blogger.com\/blogger.g?blogID=4202955034125599721\" name=\"more\" style=\"color: #ee5307; outline: none; text-decoration-line: none;\"><\/a>socio-profesionale, cu v\u00e2rste, stiluri de via\u0163\u0103 \u015fi convingeri diferite. Audien\u0163a e lipsit\u0103 de reprezentare \u015fi capacitatea de a r\u0103spunde; b) produc\u0163ia mass-media este asimilat\u0103 cu produc\u0163iile oric\u0103ror \u00eentreprinderi din societate, comunicarea de mas\u0103 fiind un proces social bine organizat. Produsele industriei comunica\u0163ionale sunt deosebit de scumpe, iar aceste costuri mari au influen\u0163e (efecte) asupra publicului; c) mass-media selecteaz\u0103 numai anumite evenimente, \u00een func\u0163ie de impactul asupra audien\u0163ei, de resursele financiare, de organiza\u0163iile \u015fi personalit\u0103\u0163ile publice implicate; d) simultaneitatea, fiind realizat\u0103 cu ajutorul tehnicilor performante, implic\u0103 importante costuri. Crea\u0163ia individual\u0103 este serios limitat\u0103 datorit\u0103 costurilor ridicate din industriile media; e) diminuarea rolului jurnalistului datorit\u0103 faptului c\u0103 acesta a devenit o simpl\u0103 component\u0103 a unui proces complex de produc\u0163ie \u015fi distribu\u0163ie din mediile moderne. C\u00e2teva motive pentru care mijloacele de comunicare \u00een mas\u0103 sunt contestate: a) pervertirea valorilor culturale ale publicului; b) stimularea cre\u015fterii ratei delincven\u0163ei; c) contribu\u0163ia la degradarea moral\u0103 general\u0103; d) dirijarea maselor c\u0103tre superficialitatea politic\u0103, descurajarea creativit\u0103\u0163ii.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mass-media ca termen generic ce desemneaz\u0103 orice mijloc de comunicare \u00een mas\u0103 (pres\u0103 tip\u0103rit\u0103, agen\u0163ie de pres\u0103, radio, televiziune, cinema, afi\u015faj etc.) \u015fi care desemneaz\u0103, \u00een acela\u015fi timp, un intermediar care transmite un mesaj c\u0103tre un grup. A\u015fadar, \u00een func\u0163ie de situa\u0163ie, suportul mediatic (ziar, radio etc.) este fie emi\u0163\u0103torul mesajului, fie canalul de transmitere [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/107320"}],"collection":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/comments?post=107320"}],"version-history":[{"count":0,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/posts\/107320\/revisions"}],"wp:attachment":[{"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/media?parent=107320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/categories?post=107320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cvnextjob.com\/index.php\/wp-json\/wp\/v2\/tags?post=107320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}